|
|
|
Market Intelligence
GRFI Capabilities and Strengths
- Proprietary data
- Framework: Healthcare Authorities
- National Healthcare Programs
- Opinion leaders
- Competitive analysis / strategy
- Market Research
|
Facts and result
- Pharmaceutical products successfully positioned, introduced and developed
- Track record: over 100 Products introduced and marketed in Romania by GRF
|
Strategy New Product Introduction
GRFI Capabilities and Strengths
- Dynamic strategy design
- Communication and promotional material
- Gradual awareness building
- Legal requirements
- Partnership and participation with thought leaders
|
Factsand result
- Introducing over 100 new products in the Romanian market
- Rolling strategies for each drug
- Experience in over 15 therapeutic areas
|
Regulatory and Pricing
GRFI Capabilities and Strengths
- Experience in file submission and updating
- Familiarity with regulatory / pricing practice
- Adaptation of EMEA, FDA documentation
- Good working relation with regulatory bodies
- Cost / benefit studies, co-operation with CROs
|
Facts and result
- Registered over 90 pharmaceutical products
- Pricing for al products introduced in over 15 therapeutic areas
- Obtaining positive results for over 200 regulatory requirements submitted to the National Medicine Agency (products, variations, strengths, pharmaceutical forms)
|
Promotion and Branding
GRFI Capabilities and Strengths
- Positioned in prescriber’s mind
- Proven practice in branding
- Event management
- All medical representatives are MDs
- Full Territorial coverage
- Visibility at patient level
- Work with patient associations
|
Facts and result
- Introduced products into the National Healthcare Programs, obtained gratuity or high compensation status
- Organized a large number of national / regional events
- Ongoing monitoring of prescription profiles
- Obtained product recommendations from medical societies
- Launched from zero to market leaders: Immunomodulators, Antiinfectives including Antibiotics and HIV treatments, Anesthetics and Nutritional, etc
|
Logistics and Distribution
GRFI Capabilities and Strengths
- Product import
- Warehousing inventory management
- Consignment stock management
- Patient support
|
Facts and result
- Performing all activities from customs formalities up to end-users / warehouse
- Yearly sales: Multi Million Dollars
- Providing patient support (monitoring, investigations, consulting) for the sensitive products
|
|
|
|
Company Info
